Blog

On Thursday, Dec 12, 2008. 2030 Business People Club together with Saigon Times Group held the conference with topic: BRAND IN RECESSION.

In the Conference, Mr. Le Chi Cong brought in information about Brand and Branding in recession period.a According to Mr. Cong, this is the period that business should concern more about how to make their brand visible to the public. Visibility means differentiate, consistent and focus to core values.

To make the topic is more interesting and less intangible, Mr. Tuong Tuan Thong, from FTA research, also introduced the Brand Check methodology to evaluate the strong and weak points of the Brand comparing to competitors.